Eros enters South East Asia in a big way

Monday, October 08, 2007

London October 2007: Eros International, the leading integrated company within the Indian media&entertainment sector, announced that its New Media division has agreed content licensing deals with leading telecom and on-demand service providers in South East Asia.

Eros" New Media division remains focused on delivering its key strategic objective of exploiting Eros" content library of 1,300 films across new media digital formats and expanding its international network.

Eros will be licensing 50 Bollywood films over a period of three years for Mauritius Telecom"s Video on Demand (VOD) service on their IPTV platform. Eros will be the exclusive Bollywood content provider to Mauritius Telecom as per the agreement.

Eros has also agreed a deal with SingNet Pte Limited, Asia"s leading communications group, to license content for SingNet"s VOD and Subscription VOD service in Singapore. The service will include 100 Bollywood titles in a year, including new releases. The SVOD service will be exclusive to Eros movies.

Eros has also signed a deal with Radio Television Malaysia (RTM), one of the prime broadcasters in the country, to license Bollywood films for telecast on RTM channel via free television in Malaysia. The deal includes recent box office hits like Salaam-E-Ishq and Eklavya.

Eros has been rapidly developing its new media alliances. Some of the significant alliances in the past have been with Intel, Comcast, Google"s YouTube, Rogers Cable all in North America, BSkyB and Tiscalli Homechoice in UK, and now the above tie-ups in South East Asia.

Kumar Ahuja, Vice President – International Sales, Eros International said: “Bollywood content is increasingly becoming more popular in South east Asia. We see a growing trend where the locals seem to be embracing Indian films dubbed or subtitled in their local languages and the market is not only restricted to Diaspora audience. Eros has a deep rich library and with a combination of new and library titles we are able to offer a compelling one-stop-shop solution to strategic partners who are interested in showcasing this content."