Courtesy:
IndiaFM
Wednesday,
October
03,
2007
These
are
called
the
'Magic
Moments" of
Bollywood.
When
the
stars
give
their
signatures
to
their
fans,
it"s
called
as
an
'autograph".
And
if
they
give
their
signatures
to
companies,
it"s
called
a
'deal".
The
recent
times
have
seen
the
liquor
category
being
the
latest
industry
to
encash
on
the
'Bollywoodisation"
fever.
In
the
past,
one
has
seen
stars
like
the
eternal
Dharmendra,
the
ever-
bankable
SRK,
Shiney
Ahuja,
Zayed
Khan
and
even
Shilpa
Shetty
doing
the
honours,
by
striking
deal
with
liquor
brand/s.
One
such
'deal"
is
what
Hrithik
Roshan
has
struck
with
Radico
Khaitan"s
premium
brand
'Magic
Moments".
After
having
endorsed
vests,
soaps,
mobile
phones,
biscuits
etc,
Hrithik
seems
to
be
on
a
roll
with
this
endorsement.
Reasoning
Hrithik
as
the
choice,
Abhishek
Khaitan,
MD,
Radico
Khaitan,
said
that
Hrithik"s
energy,
style
personality
fits
well
with
the
brand"s
personality.
Knowing
the
perfectionist
that
he
is,
we
think
that
this
deal
has
just
happened
to
him
and
that
too,
at
the
right
time,
when
he
has
just
wrapped
up
Jodhaa
Akbar,
a
movie
that
is
known
to
have
taken
the
best
out
of
our
man,
all
thanks
to
those
bulky
costumes,
accessories
etc…
After
having
given
it
all
to
this
magnum,
opus,
at
last
its
time
to
say
cheers.
Courtesy:
IndiaFM
Wednesday,
October
03,
2007
These
are
called
the
'Magic
Moments"
of
Bollywood.
When
the
stars
give
their
signatures
to
their
fans,
it"s
called
as
an
'autograph".
And
if
they
give
their
signatures
to
companies,
it"s
called
a
'deal".
The
recent
times
have
seen
the
liquor
category
being
the
latest
industry
to
encash
on
the
'Bollywoodisation"
fever.
In
the
past,
one
has
seen
stars
like
the
eternal
Dharmendra,
the
ever-
bankable
SRK,
Shiney
Ahuja,
Zayed
Khan
and
even
Shilpa
Shetty
doing
the
honours,
by
striking
deal
with
liquor
brand/s.
One
such
'deal"
is
what
Hrithik
Roshan
has
struck
with
Radico
Khaitan"s
premium
brand
'Magic
Moments".
After
having
endorsed
vests,
soaps,
mobile
phones,
biscuits
etc,
Hrithik
seems
to
be
on
a
roll
with
this
endorsement.
Reasoning
Hrithik
as
the
choice,
Abhishek
Khaitan,
MD,
Radico
Khaitan,
said
that
Hrithik"s
energy,
style
personality
fits
well
with
the
brand"s
personality.
Knowing
the
perfectionist
that
he
is,
we
think
that
this
deal
has
just
happened
to
him
and
that
too,
at
the
right
time,
when
he
has
just
wrapped
up
Jodhaa
Akbar,
a
movie
that
is
known
to
have
taken
the
best
out
of
our
man,
all
thanks
to
those
bulky
costumes,
accessories
etc…
After
having
given
it
all
to
this
magnum,
opus,
at
last
its
time
to
say
cheers.