Tuesday, June 26, 2007
Luxury watch brand 'Timond' has announced director karan johar as its worldwide brand ambassador. The association with the versatile filmmaker will commence with a gamut of advertising appearances, events, retail promotions and PR management.
karan johar will don his new role as brand ambassador for Timond from July 2007. He will be seen sporting the luxury watch at parties, events, talk shows besides endorsing the brand in his forthcoming movies. The first of the succession of events will kick-off in August with the launch of Timond's limited edition tour billon series.
This will be coupled with massive advertising and brand promotion activities nationally. Conscious efforts will be made for visual merchandizing using karan johar's brand image at various retail outlets nationally where Timond is retailed.
"Timond stands for luxury and precision, an aspiration brand for achievers. karan johar who is himself revered as a lexicon of luxury makes a perfect fit to personify the inherent values of our brand. Moreover Timond which is renowned for its gold, diamond and Swiss technology will aesthetically join forces with karan johar, a multifaceted achiever, filmmaker, anchor and a businessman. Thus making him a perfect collaboration for our brand" explains Mr. Tejas Soni, Brand Manager for Timond.
An ecstatic karan johar says, "Timond appeals to me for its elegance, exclusivity and accuracy. The presence of solid gold and diamond embellishment makes it a real treat for my wrists. I personally feel it a great privilege to be associated with the brand".
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