Maker
of
movies
like
Page
3,
Corporate&Chandani
Bar,
Madhur
Bhandarkar
is
busy
in
making
an
30
seconds
ad
film.
This
is
for
the
first
time
that
Madhur
is
directing
any
ad
film.
The
said
ad
film
is
for
a
Delhi-based
jeweler
-
PC
Jewellers
and
Mr.
Neeraj
Gupta
of
Rahi
Communications
has
produced
this
ad
film.
Mugdha
Godse,
who
walked
the
ramp
recently
at
the
Wills
India
Lifestyle
Fashion
Week
in
Delhi,
was
featured
in
this
ad.
Set
for
this
ad
film
was
prepared
by
Art
Director
Nitin
Desai,
at
his
own
ND
Studio
in
Karjat,
Mumbai.
He
had
created
a
huge
set
of
a
desert.
It's
the
same
studio
where
the
shooting
of
Ashutosh
Gowarikar's
Jodhaa
Akbar
is
being
shot.
Madhur
is
better
known
for
his
realty
film
making,
he
always
adds
the
typical
realistic
touch
in
his
films.
But
this
time
the
apparent
touch
of
realty
which
is
his
style
of
filmmaking
won't
be
seen
in
the
ad.
The
ad
is
much
stylized
as
per
the
demand
of
the
product.
Besides
plenty
of
special
effects
were
being
used
in
the
ad.
The
jingle
for
the
commercial
has
been
scored
by
Madhur's
favorite
music
director
Shamir
Tandon.
Madhur
says,
'Yes,
I
am
doing
this
ad
as
it
is
something
very
different
from
anything
I
have
ever
done
before
and
it
should
be
out
in
the
next
month.
It?s
quite
a
challenge
to
concise
what
you
normally
do
in
three
hours
into
30
seconds.
So
this
ad
making
was
also
a
nice
experience
for
me.'
When
asked
him,
if
there's
any
connection
of
Mugdha
in
this
ad
film
and
his
forthcoming
film
Fashion,
he
smiles
and
said,
'Let's
wait
Fashion
as
now
I
have
just
finished
the
script
of
the
film,
star
cast
of
the
film
is
yet
to
be
decided
but
maybe
there
is
some
truth
in
it.
According
to
Mr.
Neeraj
Gupta,
CEO
of
a
Rahi
Communications,
'It
was
not
an
easy
task
to
produce
an
ad
film,
we
did
a
lot
of
research
to
make
that
ad
and
for
the
very
starting
I
want
Madhur
to
do
that
ad
for
PC
Jewellers.
This
was
a
debut
ad
for
both
me
and
Madhur
and
it
was
a
nice
experience.'