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IIM-A chooses Corporate

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By: Joginder Tuteja, IndiaFM
Monday, April 30, 2007
There are certain films that travel across the globe for commercial reasons. There are some which make the round of festival circuits around the globe. But it seems that Madhur Bhandarkar films are fast becoming favorites with Academicians.

IIM (Indian Institute of Management), Ahmedabad has reached out to the National Award winning director for making a Case Study on his film Corporate. As per Dr. Tejas A. Desai, Faculty, IIM, Bhandarkar's Corporate stands out because of its excellent description of the conflict between wealthy corporates and the upcoming rich working class who run these corporates on a day to day basis.

He also added that a case study based on Corporate could be effectively used for the teaching purpose inside the classroom.

The story doesn't end at just the case study and its subsequent sharing with the students in IIM. The premier institute also aims at inviting Bhandarkar at the campus so that he could share his views on business and films with the students and faculty.

On being contacted Bhandarkar said, "It is of course an honor for your work to be recognized by country numero uno Management institute like IIM. It means that your work has been understood well and the story which has been told has not just resulted in entertainment but also made people think about what happens in our world. I have strived for such cinema and recognition of Corporate by the best brains in the business is nothing short of a victory for me and my team."

A few weeks back, Bhandarkar's recent release Traffic Signal too was chosen for a Case Study at Maharaja Ranjitsingh College of Professional Sciences, Indore. Titled "DILEMMA OF AN NGO - When The Signal Will Turn Green", the case study was based on the real life situations as shown in the movie wherein the gap between reel life and real life is bridged. The basic objective of writing the case was to invite attention of the management fraternities towards socio-economic problems of India.

When released last year, Corporate got both critical acclaim and audience's appreciation. The film introduced on silver screen a world behind the glass walls that had everyone and everything from executives, politicians, power games, sex and corruption coming together. The film starred Bipasha Basu as the central protagonist along with Kay Kay Menon, Rajat Kapoor and Raj Babbar along with Sameer Dattani and Minisha Lamba.

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