By:
Joginder
Tuteja,
IndiaFM
Thursday,
October
04,
2007
In
quick
time
'Dard-e-Disco'
from
Om
Shanti
Om
has
become
a
track
that
has
been
much
appreciated,
much
debated
and
much
danced
to!
While
the
makers
have
been
closely
following
the
popularity
of
the
song
since
it
was
heard
first
around
a
month
back,
they
have
also
come
up
with
a
unique
idea
of
involving
those
very
people
who
have
made
the
song
a
chartbuster
it
is
today.
Going
by
Shahrukh
Khan's
'mantra'
of
“You
have
heard
the
track,
now
you
decide
the
moves",
CNN-IBN,
leading
English
news
channel,
has
unveiled
a
novel
talent
hunt
that
is
fun,
interactive
and
one
that
offers
the
contestants
a
dream
meeting
with
their
favorite
stars.
Titled
'Dard-e-Disco
Dance
Challenge',
this
mega
talent
hunt,
in
collaboration
with
Farah
Khan
directed
Om
Shanti
Om
has
been
launched
on
its
website
www.ibnlive.com.
The
contest
would
require
a
contestant
to
log
on
to
the
site
and
download
the
'Dard-e-Disco'
soundtrack.
Thereafter
he/she
is
required
to
shoot
a
video
of
self
dancing
to
the
song
and
upload
it
on
the
website.
States
Farah
Khan,
"I
am
sure
there
would
be
quite
a
lot
of
fun
in
the
offering
once
a
common
man
on
the
street
starts
dancing
to
the
beats
of
'Dard-e-Disco'.
We
want
every
'bhelpoori
wallah'
and
'rickshaw
wallah'
to
get
grooving
to
the
beat."
Since
every
man
on
the
street
may
not
really
be
internet
savvy,
at
their
end
CNN-IBN
would
have
their
Youth
Icon
Paras
Tomar
tour
different
cities
for
five
consecutive
weeks
and
shoot
'Dard-e-Disco'
dancers.
Paras'
itinerary
in
these
cities
has
been
listed
down
on
the
website.
So
is
this
not
going
to
be
one
of
those
true-blue-professionals
at
work?
"It
has
to
be
as
whacky
as
possible.
I
am
expecting
people
out
there
to
really
go
mad.
Madder
the
dance
steps,
more
is
going
to
be
the
fun," quips
Farah.
Jury
members
Farah
Khan,
Shahrukh
Khan
and
Deepika
Padukone
will
watch
the
entries
and
shortlist
contestants
in
four
phases.
Short
listed
entries
will
be
hosted
on
the
website
and
viewers
will
rate
the
videos.
Every
week
five
short
listed
videos
will
also
be
aired
on
CNN-IBN
and
viewers
will
vote
through
SMS.
In
the
end,
five
top
contestants
will
be
short
listed
and
flown
to
Mumbai
for
the
Grand
Finale.
Five
lucky
winners
will
get
a
chance
to
train
with
Farah
Khan"s
dancers.