»   »   »  Priyanka - new face of Lux

Priyanka - new face of Lux

By Staff
Subscribe to Filmibeat
For Quick Alerts
ALLOW NOTIFICATIONS
For Daily Alerts

    Courtesy: IndiaFM
    Monday, April 16, 2007
    For years together, Bollywood actresses have endorsed HLL's oldest soap brand Lux. Joining the beauty bandwagon is ex-Miss World turned actor Priyanka Chopra.

    HLL is planning a grand launch with Priyanka as the new face of Lux. Reportedly, there will be a series of television and print advertisements which will be devised by a leading advertising agency in the city. It is learned that the actress has been paid an exorbitant for the endorsement. Priyanka, who claims to be as choosy about her brands as her movies, has been seen in a commercial for brands like Pepsi, Spice Mobiles, Tag Heuer and now HLL's Lux.

    Known as the "beauty bar of film stars", Lux has had promotional campaigns with Bollywood actors like Sridevi, Madhuri Dixit, Aishwarya Rai, siblings Karishma and Kareena Kapoor, Juhi Chawla, and even Madhubala! In celebration of its 75th year for the first time, HLL roped in a male model - Bollywood superstar Shah Rukh Khans.

    Recent Stories
    Another hottie gets stalked...
    Stars shine at Life Main... Premiere

    Archives


    Get all the buzzing scoop from the world of entertainment - Filmibeat

    X
    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Filmibeat sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Filmibeat website. However, you can change your cookie settings at any time. Learn more