By:
Taran
Adarsh,
IndiaFM
Wednesday,
October
10,
2007
SPE
Films
India
and
SLB
Films
in
alliance
with
the
Future
Group
will
launch
a
special
range
of
Saawariya
merchandise
in
over
300
stores
across
42
cities
in
the
country.
Specially
created
Saawariya
merchandise
will
be
available
across
categories
such
as
clothing,
home,
bed,
bath&linen
and
beauty
products
along
with
special
promotions
around
the
movie
for
customers.
Consumers
across
cities
will
get
to
buy
an
exclusive
range
of
cosmetics,
caps,
badges,
wrist
bands,
coffee
mugs
and
stationery
[including
calendars,
2008
year
book,
pads,
envelopes,
postcards,
etc.].
Saawariya
audio
CDs
will
be
displayed
and
sold
at
all
cash
counters
and
promotional
Saawariya
post
cards
will
be
given
away
free
to
customers.
The
talent
from
the
film,
Ranbir
Kapoor
and
Sonam
Kapoor,
will
make
appearances
at
all
major
outlets.