By:
Subhash
K.
Jha,
IndiaFM
Wednesday,
August
22,
2007
This
Friday,
August
24,
a
new
history
in
the
entertainment
business
is
about
to
be
created.
Sony
Pictures
who
are
readying
their
first
Bollywood
film
Saawariya
will
release
a
record
number
of
theatrical
trailers
for
the
film.
It
features
Ranbir
Kapoor,
Sonam
Kapoor,
Salman
Khan,
Rani
Mukherjee
and
Zohra
Sehgal
in
the
lead.
According
to
sources,
Sony
will
release
750
trailers
of
Saawariya
in
India
and
another
800
globally.
"This
is
some
kind
of
a
new
record," says
a
Sony
source.
"No
Indian
film
has
got
such
a
widespread
first
look."
The
theatrical
trailer
of
Saawariya
with
its
melange
of
exhilarating
songs
and
dances
is
a
stunning
work
of
art,
showing
the
much-awaited
Ranbir-Sonam
combination
in
a
kind
of
ethereal
fantasy-
world
frozen
in
a
swirling
surge
of
silences,
songs
and
dances.