»   »   »  <i>Salaam-e-Ishq</i> promotes Hockey

<i>Salaam-e-Ishq</i> promotes Hockey

By Staff
Subscribe to Filmibeat
For Quick Alerts
ALLOW NOTIFICATIONS
For Daily Alerts

    Courtesy: IndiaFM
    Tuesday, January 23, 2007
    Movies and Sports have are two things which mesmerize the audiences. And how powerful will they be when combined together? ESPN Star Sports has tied up with Salaam-E-Ishq to promote Premier Hockey League (PHL), a domestic hockey tournament.

    The stars of Salaam-E-Ishq have already started promoting our national sport. Nikhil Advani, the director of the film, is of the opinion that Hockey is a neglected sport and the film will help promote it.

    These kinds of alliances have been done in the past as well. It can be recalled that Priyadarshan's Bhagam Bhag had also done something similar with Akshay Kumar and Paresh Rawal. Rohit Shetty's Golmaal promoted FIFA World Cup and Neeraj Vora's Phir Hera Pheri endorsed English Premier League. Similarly, English Premier League associated with Sanjay Gadhvi's Dhoom 2. The association definitely works well for both films and the sport.

    Recent Stories
    A Seminar on Shilpa Shetty Held in Mumbai
    Sangeeta Ahir Walks the Ramp for Shaina's Sarees

    Archives

    Get all the buzzing scoop from the world of entertainment - Filmibeat

    X
    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Filmibeat sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Filmibeat website. However, you can change your cookie settings at any time. Learn more