By:
Mid
Day,
IndiaFM
Wednesday,
October
03,
2007
Shahrukh
Khan,
along
with
Om
Shanti
Om
co-stars
Deepika
Padukone,
Shreyas
Talpade
and
Arjun
Rampal,
will
soon
be
walking
the
ramp
for
a
fashion
show
displaying
costumes
worn
in
the
film.
Says
director
Farah
Khan,
“It"s
a
tie-up
with
Shopper"s
Stop.
On
October
9,
Shahrukh,
Deepika
and
the
other
stars
will
walk
the
ramp
at
a
show
at
the
Grand
Hyatt
wearing
costumes
from
OSO.
Shopper"s
Stop
will
also
launch
an
OSO
clothesline
based
on
the
film"s
unique
look."
Brand
value
Farah
informs
that
two
lines
will
be
launched.
“One
will
be
a
retro
line
inspired
by
the
vintage
costumes,
while
the
other
will
be
a
contemporary
line.
Apart
from
being
affordable,
both
lines
are
extremely
trendy.
Shah
Rukh
will
wear
the
modern
line
on
the
ramp,
while
Deepika
will
wear
retro
outfits
from
the
film.
Arjun
(Rampal)
plays
a
producer
in
OSO,
so
his
clothes
are
formal
suits
and
leather
jackets,
similar
to
what
Vinod
Khanna
used
to
wear
back
then.
Shreyas
wears
shirts
with
pop
art
and
stretched
fabric!" she
says.
Farah
has
got
into
brand
merchandising
with
OSO
in
a
big
way.
She
says,
“Brands
like
Maybelline
have
joined
in
to
produce
a
line
of
make-up
based
on
Deepika"s
look
(she"s
also
the
company"s
brand
ambassador)
and
Sia
for
jewellery."
Ramp
talk
Manish
Malhotra,
Karan
Johar
and
Sanjiv
Mulchandani
have
done
the
film"s
look
and
styling.
As
for
herself,
“I
won"t
be
sashaying
down
the
ramp,
Unless
you
want
me
to
do
the
elephant
walk!"
she
jokes,
referring
to
her
growing
baby
bump.
Talking
about
SRK,
she
says
he"s
walked
the
ramp
only
once
before
for
a
fashion
show
in
Delhi.
“He
was
shy
about
doing
it,
but
since
it"s
a
professional
tie-up
he
agreed
to
do
it,"
she
says.
Govinda
Srikhande,
CEO,
Shopper"s
Stop
says,
“Being
market
leaders
and
innovators
in
retail,
Shopper"s
Stop
has
set
many
trends
in
the
past.
This
unique
association
with
OSO
will
surely
set
a
new
trend."