By: Sunil Noronha
Thursday, August 23, 2007
In an industry that is fairly modest with budgets, the money being exchanged over superstar Shahrukh Khan's home production is surely a boost. Krrish, made with an investment of 45 crore, more than double of that. The count was at 150 crore sometime back and the movie is still running. Kabhi Alvida Na Kehna brought 72 crore and more to its makers. A while back grosses of 20 - 30 crore were considered high. Now the standards have changed.
And setting the ever rising standard now is none other than Shahrukh Khan. While setting standards for a while now with his onscreen acting, he has decided to give the production values of his film the same touch. And thus comes the insane price of 75 crores for the films rights in addition to 8 crores for the rights of the music. At a time when the figures are reaching dizzying heights, competitors will surely have to empty their pockets a lot more to match upto this. Figure.
Whats more interesting is that all of this money changing gets finally credited in the King Khan's bank which means that even before the film has released he has a 50+ crore profit of the film. Coming to think about it, he will need the money for his next project with Tamil director Shankar. His film with Shankar will be produced by his production company Red Chillies Entertainment and has a projected cost of 100 crores.
Shankar directed the hyped Rajinikanth starrer Shivaji - The Boss. While setting standards like most other films of the superstar also, it costed in between 85-100 crore with Rajini himself taking home 25 crore rupees with a share of the profits. May be SRK was inspired by the humble Superstar and decided to adopt his tactics.