King Khan does a Dhammal!
Wednesday,
February
07,
2007
Since
the
KBC
went
on
air,
Shah
Rukh
Khan
seems
to
be
in
the
news
all
the
time
and
now
he
is
creating
flutters
for
an
album
featuring
him
-
"Karle
Karle
Koi
Dhamaal".
The
new
T-Series
album,
which
is
directed,
conceptualized,
choreographed
and
sung
by
Ganesh
Hegde
and
has
music
by
Vishal
Shekhar,
is
slated
for
February
10
release.
King Khan is thrilled about his new venture in which he appears in a new avatar. "The concept behind the song is really nice. It encourages query and questions in a funny way and not like in an exam. It says knowledge can also be fun."
He goes on to say, "It is for the first time that Ganesh has lent his voice for playback and I think I am thankful he has done it with me. The conceptualization to present me in a different way was completely Ganesh's idea. Vishal Shekhar came up with the tune in a minute when they heard what Ganesh was planning. I think between the three of them karle karle has turned out to be an interesting mix of foot tapping way of encouraging the quest for knowledge," says Shah Rukh.
This music video was initially used as a promotional video for Star Plus's popular quiz show 'Kaun Banega Crorepati', which is now being hosted by SRK himself. The promo has now been converted into a full-fledged music video, and has already been telecast on music channels.
Well, great efforts and varied marketing tactics are used to promote KBC, but let's see of how much help this can be to KBC! -
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