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King Khan does a Dhammal!

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    Wednesday, February 07, 2007
    Since the KBC went on air, Shah Rukh Khan seems to be in the news all the time and now he is creating flutters for an album featuring him - "Karle Karle Koi Dhamaal". The new T-Series album, which is directed, conceptualized, choreographed and sung by Ganesh Hegde and has music by Vishal Shekhar, is slated for February 10 release.

    King Khan is thrilled about his new venture in which he appears in a new avatar. "The concept behind the song is really nice. It encourages query and questions in a funny way and not like in an exam. It says knowledge can also be fun."

    He goes on to say, "It is for the first time that Ganesh has lent his voice for playback and I think I am thankful he has done it with me. The conceptualization to present me in a different way was completely Ganesh's idea. Vishal Shekhar came up with the tune in a minute when they heard what Ganesh was planning. I think between the three of them karle karle has turned out to be an interesting mix of foot tapping way of encouraging the quest for knowledge," says Shah Rukh.

    This music video was initially used as a promotional video for Star Plus's popular quiz show 'Kaun Banega Crorepati', which is now being hosted by SRK himself. The promo has now been converted into a full-fledged music video, and has already been telecast on music channels.

    Well, great efforts and varied marketing tactics are used to promote KBC, but let's see of how much help this can be to KBC! -

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