Courtesy:
IndiaFM
Wednesday,
August
01,
2007
Studio
18
is
distributing
Anubhav
Sinha's
action
packed
multi-starrer
film
Cash
in
the
CP
/
Berar
territory
set
to
release
this
Friday
on
August
3.
The
film
has
been
in
news
for
an
interesting
star
cast
that
includes
Ajay
Devgan,
Zayed
Khan,
Riteish
Deshmukh,
Suniel
Shetty,
Esha
Deol,
Shamita
Shetty
and
Dia
Mirza.
Studio
18's
distribution
team
has
planned
the
widest
ever
release
seen
for
a
Hindi
film
in
the
CP
/
Berar
territory.
Says
Utpal
Acharya,
National
Head
Domestic
Distribution,
"We
plan
to
aggressively
release
in
45
theatres
across
the
territory.
We
have
already
booked
prime
location
single
screens
as
well
as
digital
UFO's
screens.
The
idea
is
to
capitalize
on
the
hype
the
film
has
generated.
We
strongly
believe
that
the
content
is
good
and
has
a
great
appeal
in
this
market."
Earlier
Studio
18
has
released
Honeymoon
Travels
Pvt
Ltd,
Kya
Love
Story
Hai
and
Awarapan.
In
India,
the
company
distributed
Vipul
Shah's
Namastey
London
in
the
Delhi,
Noida
and
Ghaziabad
territories
and
1971
(all
India).
Vipul
Shah's
Namastey
London
has
done
good
business
at
the
box
office
and
is
one
of
the
very
few
movies
that
have
been
declared
a
hit
this
year.
Studio
18
is
also
co-producing
Raj
Kumar
Santoshi's
Halla
Bol
with
Sunrise
Pictures
Pvt.
Ltd.
and
Ravi
Chopra's
Bhootnath.
Additionally,
Studio
18
has
inked
a
two-year
co-production
deal
worth
Rs.
1
billion
(Rs.
100
crore)
in
November
last
year
with
Shree
Ashtavinayak
Films
for
four
movies.
The
filmmakers
that
have
been
signed
in
this
deal
are
Priyadarshan,
Abbas-Mustan,
Rohit
Shetty
and
Neeraj
Vora.