Tuesday, March 27, 2007
BIG 92.7 FM , India's private FM network and the Radio initiative from Adlabs Films Ltd., announced its exclusive tie-up with none other than Yash Raj Films. BIG 92.7 FM will be the exclusive radio partner for one of their most eagerly awaited films Tara Rum Pum, directed by Siddharth Anand of the Salaam Namaste fame.
Yash Raj Films forthcoming film Tara Rum Pum stars Saif Ali Khan Rani Mukherjee and is the story of one man, his love of cars&racing, and how he overcomes the obstacles that life puts in his way. It is the story of the human spirit and how it ultimately prevails, no matter how low life takes us, and how bleak the future seems.
Speaking on the association, Mr. Anand Chakravarthy, National Marketing Head, BIG 92.7 FM, "We are extremely excited to join hands with one of India's most respected entertainment houses for such an initiative. We are approaching the association with the objective of delivering value to our listeners as well as the producers of the movie. Our effort is to create exciting content around the theme of the movie which will generate listener interest and thereby promote the movie far more effectively".
BIG FM listeners, will have the opportunity to be in the lead on all the action around the movie with exclusive song premieres, behind the scenes tidbits, interviews of the cast&crew and the entire superstar magic. There will be a week-long build up prior to the launch of the music, on-air announcement of the arrival/release of the movie and music, behind the scenes gossip and interviews about the film. There will be a special Yash Raj Films music countdown hosted by our very own celebrity RJ - Abhijeet Sawant reliving some of the most memorable songs of their films. On the day of the music release, BIG FM will be premiering one of the leading tracks of the film.
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