Thursday, April 19, 2007
Zee Cinema, in its endeavor to bring entertainment to the people presents yet another innovation - Cinema Hall, second branded time slot on weekdays after KLUB. Through Cinema Hall Zee Cinema is creating a destination that gives the family a reason to come together every night at 8.30 p.m. Cinema Hall launches 23rd April, Monday - Friday 8.30 p.m.
Speaking on the forthcoming property, Mr. Bharat Kumar Ranga, Business Head Zee Cinema, said, "The channel is all about enhancing Indian family values. Our viewer is the quintessential Indian who values love, warmth&friendliness. Through Cinema Hall, Zee Cinema is aiming at striking a chord with the entire family by getting them to come together and watch cinema together."
Through this campaign Zee Cinema aims at capturing the nostalgia associated with watching movies in the earlier cinema halls with the entire family. In today's times where every person fights for the remote at the prime time, Zee Cinema brings Cinema Hall to your living room, a destination that provides complete family entertainment thereby bringing the entire family together.
Zee Cinema has geared up to promote Cinema Hall in a highly innovate way. In the days to come, a multi city outdoor campaign will be unveiled in Mumbai, Delhi, Kolkatta, UP and Maharashtra. The campaign is being launched on 17th April in 2 phases with phase 1 comprising of the "curtain teaser" and the "logo reveal ". The phase 2 starting 23rd April comprises of the destination unveil through a family that a common man can associate with. In addition to this an innovative hoarding has been put up at Mahim Causeway, where an actual Cinema Hall logo has been recreated with curtains et all. The curtains will open on the 19th to reveal Cinema Hall to the people. The outdoor is supplemented with radio and print in key markets.
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