Ajay Devgan goes the Shahrukh way

Shahrukh Khan has Red Chillies (a film production and event management company), and Ajay Devgan isn't far behind? Word is that Devgan has been quietly building up an event management company through his endorsement agency, Carving Dreams, which his brother-in-law Kiran Gandhi is a part of.

Says a source, "Ajay has been associated with Carving Dreams ever since its inception (Carving Dreams was created by Afsar Zaidi and Neeraj Bunty Behl). Ajay's very close to Afsar, who was handling his endorsements for Globosport and when Afsar and Bunty formed CD, Ajay went there.

Ajay has roped in his brother-in-law Kiran Gandhi (his sister Neelam's husband) for management and that makes the core team. Ajay is the silent force as he doesn't want to come into the limelight but he has been urging Afsar and Kiran to diversify into event management and hold big international award shows like IIFA.

And that's why today CD is weaning away some key members from Wizcraft. Joyita, Simran, Mehnaaz and Ankur have left the company to join CD. It is Ajay's brains behind the entire venture, keeping Gandhi as the frontman. Apparently even his business manager Kumar Mangat is involved in the venture."

It all happened because Ajay wanted to form a separate event management company to take on the Moranis. "The Moranis are very close to Shahrukh and have been handling his international events. Ajay was close to Andre from Wizcraft and was even planning a tour with them, but it didn"t work out. Since then, Ajay had a problem with the Moranis."

Ajay Devgan's spokesperson, says, "Ajay Devgan's brother law Mr. Gandhi is not involved with Carving Dreams. CD manages Ajay Devgan's endorsements, brand relationships and commercial appearances. Theirs is a long-term relationship and there is no other commercial aspect to this relationship."

Afsar Zaidi of Carving Dreams however admits, "Ajay's brother-in-law, Kiran Gandhi is working with us. Carving Dreams is diversifying into event management called Carving Dreams Live dealing in creativity, innovation and magic which will focus on events. They will handle events and shows. We are still in the planning stages and will launch at the right time with the right shows."

Zaidi denies that Gandhi is the CEO of CD Live. Zaidi says, "We will announce the name of the CEO in due course. Kiran is not a director but handling a certain part of our operations. CD Live is mine and Bunty's baby. Ajay is not involved in our creative decisions."