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Its raining diamonds for Bipasha

By By: Upala KBR, Mid-Day
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    Bipasha Basu
    Bipasha Basu has a thing for diamonds and big money. Earlier, she was the brand ambassador for Popley Eternal but now the contract with that has ended and Bips has left for greener pastures. The actress will now be seen launching a high-profile jewellery brand in the coming week. She signed on with the brand for over five crores.

    While there were stories that Bipasha was rejected as brand ambassador for Utssav CZ Gold Jewels because of her dusky complexion and sexy image and replaced with Karisma Kapoor, the actress says the stories aren"t true.

    A fuming Bipasha says, "Tell this brand that I was never in negotiations with them in the first place and to stop using my name for their PR activities. I am signed up with a far more prolific jewellery brand for a huge amount. The product will be announced in a week but I can"t disclose the name or the amount. However, I'd like to make clear to these people that in a country where 90 per cent people are brown-skinned, one should not use skin biases as publicity stories in this day and age.

    It is unintelligent as they won't be only selling to fair customers and if they do use the skin bias story, they will lose all their dark-skinned customers." Bipasha feels that such stories by companies looking for fair people to be brand ambassadors are not just silly but also regressive.

    "It's like going back in time. If a brand like Cartier has been having a great association with me for years they call me for their show stopper walk in London and Paris then I don't think I have much to say about these people. I am upset because for their PR, they are using my name and the fact that they are discussing a colour bias for a jewellery ad is ridiculous!" Bipasha Basu has affirmed her unconditional love for diamonds by sporting a big rock on her finger for the last couple of months.

    Talking of precious rocks and stones, buzz is that boyfriend John Abraham has bought her a bigger diamond ring than the one she has been sporting because he feels its too small. Bipasha doesn"t deny the fact but adds, "I can't comment on this as it"s too personal."

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