Bipasha Basu is one actress who is not only known for her acting prowess but also for her stunning figure. The actress is a complete fitness freak and swears by healthy ways of living. Hence, it comes as no surprise when pharmaceutical company Cadilla decided to appoint Bipasha as the brand ambassador for its brand Sugar Free Gold.
Apparently, Bipasha was zeroed in as the brand ambassador for Sugar Free Gold as she truly is a fitness icon among the youth and hence would help in creating the necessary awareness among the consumers.
As per the contract, Bips will feature across all Sugar Free Gold communication, including advertisements on TV, outdoor, print, radio and other media.
Well, being a fitness freak has surely helped Bips bag yet another endorsement deal.
Story first published: Wednesday, August 6, 2008, 15:40 [IST]