Deepika Padukone's soapy tale

Bollywood hottie Deepika Padukone's dream run post Om Shanti Om continues. The actress, who has signed quite a few films and endorsement deals post her successful debut, has now been roped in by ITC to promote its Fiama Di Wills brand of soap.

The print advertisement of the same was recently unveiled. Apparently, Deepika has been selected to endorse the soap as the brand personality of Fiama Di Wills matches her own, of a confident, intelligent and aware woman.

Well, with such deals already in her kitty, what else can we say except that the Padukone babe is here to stay.

Deepika sells pants