Maxim
HOT
100
is
one
of
the
most
globally-sought-after
and
celebrated
franchise
properties
of
the
world's
largest
Men's
magazine
Maxim.
It
is
a
global
list
which
is
hugely
appreciated
and
is
now
made
its
debut
in
India
with
LG
Scarlet
as
the
title
presenters.
Being
the
first
year
in
India,
the
list
aims
to
come
up
with
the
list
of
the
hottest
100
girls
worldwide
with
the
Indian
audience.
The
winner
of
this
most
awaited
list
worldwide
is
Deepika
Padukone.
She
joins
the
likes
of
previous
no
1's
Lindsay
Lohan,
Eva
Longoria,
Marissa
Miller
by
topping
the
list
that
features
several
of
the
Indian
Film
Industry's
top
celebrities
like
Bipasha
Basu,
Katrina
Kaif
and
Kareena
Kapoor.
The
winner
was
decided
after
going
through
readers'
reaction,
industry
feedback
and
gauging
the
potential
to
be
the
'next
big
thing'
on
an
international
level.
Deepika
was
found
to
be
an
ideal
girl
who
is
100%
Indian
and
has
the
potential
to
represent
the
new
India
on
a
global
glam
market.
She
was
found
to
be
a
fresh
face
with
a
large
appeal
among
the
young
urban
Indians.
Overwhelmed
with
the
honour,
Deepika
Padukone,
said,
''I
am
so
excited
about
this.
To
be
honest,
personally
I
never
thought
of
myself
as
'sexy'
or
'hot'
but
if
that's
the
call
that
people
have
taken,
then
I
hope
I
live
up
to
it!''
Anup
Kutty,
Editor,
Maxim-India
said,
''We
had
spent
a
few
months
researching
on
who
the
winner
of
the
first
ever
Maxim
Hot
100
would
be.
Since
we've
been
market
leaders
and
the
first
ones
to
enter
the
men's
lifestyle
scene
with
a
presence
of
almost
3
years,
we
obviously
had
a
close
connection
with
our
readers
and
the
industry.
Deepika
was
our
choice
as
the
winner
because
apart
from
her
huge
fan
following
with
the
new
generation
of
Indians,
she
also
has
the
potential
to
be
an
international
face.
This
calls
for
a
huge
party!''
Speaking
on
this
occasion,
Mr.
Amitabh
Tiwari,
Business
Group
Head,
Consumer
Electronics
Story first published: Friday, August 8, 2008, 13:44 [IST]