Eros
International,
the
leading
company
in
the
Indian
media
and
entertainment
sector,
announces
its
next
global
release,
Drona,
the
first
film
of
its
kind,
combining
state-of-the-art
special
effects
with
an
engaging
magical
adventure,
which
will
indulge
audiences
with
a
rollercoaster
ride
of
entertainment
never
experienced
before
in
Indian
cinema.
Releasing
on
2nd
October
2008,
Drona
has
managed
to
capture
the
attention
of
the
audience
by
generating
maximum
awareness
through
an
all
out
360
degree
marketing
campaign
which
has
translated
into
tremendous
advance
bookings
across
cities
in
India.
Every
multiplex
chain
has
reported
higher
advance
ticket
sales
for
Drona
over
any
other
film
this
week.
The
hype
is
tremendous
complimenting
the
festive
season
of
Eid.
Here
are
some
preliminary
figures
which
are
continuing
to
grow:
CINEMA
DRONA
KIDNAP
Cinemax
Versova,
Mumbai
793
583
Cinemax
Sion,
Mumbai
328
368
Eternity,
Mumbai
209
177
Inox
Nariman
Point,
Mumbai
1014
1063
PVR
Juhu,
Mumbai
298
328
Inox,
Pune
1000
1000
E-Square,
Pune
1250
450
Inox,
Baroda
63
61
Inox,
Nagpur
1
66
35
Inox,
Nagpur
2
20
36
Cinemax,
Nagpur
259
79
Inox,
Raipur
95
31
Spice-NOIDA
1318
834
M2K
Cinemas,
Delhi
500
850
Satyam-Nehru
Place,
Delhi
907
298
Satyam-Patel
Nagar,
Delhi
197
79
Satyam-Janak
Place,
Delhi
262
63
Entertainment
Paradise,
Jaipur
182
62
Total
9361
6489
Drona
is
a
"real
world
meets
fantasy
action
adventure
film" sure
to
thrill
audiences,
both
youngsters
and
adults
alike.
The
film
sets
a
new
benchmark
for
Indian
cinema
and
will
present
to
international
audiences
a
fascinating
Indian
hybrid
of
Harry
Potter
and
Indiana
Jones.
Directed
by
Goldie
Behl
and
co-produced
by
Sunil
Lulla,
President
of
Eros
International
and
Shristi
Arya
of
Rose
Movies,
Drona
features
Indian
film
superstars
Abhishek
Bachchan,
Priyanka
Chopra,
Kay
Kay
Menon
and
Jaya
Bachchan
as
they
have
never
before
been
seen
on
screen.
With
a
dramatic
departure
from
the
personas
they
have
portrayed
in
any
of
their
previous
films,
Drona
recreates
the
stars
in
a
'look'
that
cinemagoers
will
be
seeing
for
the
first
time
in
Indian
cinema.
The
film
also
sets
a
precedent
with
regard
to
breathtaking
location
filming,
leading
Indian
cinema
into
new
territories
as
far
afield
as
Namibia,
Czech
Republic
and
Prague.
Inspired
by
the
rich
tapestry
of
Indian
mythology
and
translated
to
the
modern
day,
Drona
is
a
compelling
tale
of
one
man"s
spectacular
journey
through
the
labyrinth
of
mystic
myths
and
legendary
legacies.
The
lead
protagonist,
'Drona'
(Abhishek
Bachchan),
takes
a
voyage
that
forces
him
to
confront
his
fears
and
to
become
the
hero
he
was
destined
to
be.
The
forces
of
good
and
evil
clash
in
this
breathtaking
fantasy
adventure
that
will
beckon
audiences
into
a
universe
where
mythic
heroes
challenge
the
powers
of
darkness.
Drona
also
celebrates
India's
advance
into
the
celluloid
realm
of
visual
effects
and
the
first
collaboration
between
two
respective
heavyweights
in
the
global
film
industry:
Eros
International
-
the
leading
integrated
company
within
the
India
media
and
entertainment
sector;
and
Charles
Darby
–
the
international
pioneer
of
cinematic
special
effects,
whose
credits
include
'Titanic',
'The
Matrix',
'Crouching
Tiger
Hidden
Dragon',
'The
Fifth
Element'
and
'Minority
Report',
who
together
formed
EYEQUBE
Studios,
India's
first
company
that
is
built
from
the
ground-up
for
film
effects
supported
by
world-class
training
from
renowned
international
experts
in
the
field.
EyeQube
studios
is
the
leading
house
for
Drona
and
has
handled
these
300
most
complex
special
effects
shots,
which
are
also
most
complex
ever
to
come
from
Indian
cinema
industry.
Drona
is
released
and
distributed
worldwide
by
Eros
International,
committed
to
giving
Indian
cinema
a
global
platform
with
commercial
distribution
and
marketing
muscle.
Commenting
on
the
release
of
Drona,
Sunil
Lulla,
President
of
Eros
International,
India
says,
"Eros
International
is
immensely
proud
to
release
a
film
of
Drona's
calibre
to
a
worldwide
audience
and
one
that
has
given
Eros
the
opportunity
to
further
push
the
filmic
boundaries
of
Indian
cinema
and
explore
new
territories
with
our
unparalleled
collective
imagination.
Drona
is
one
of
the
biggest
budget
films
to
emerge
from
India.
With
this
film,
we
have
once
again
taken
the
decision
to
plunge
into
ever
deeper
creative
depths
and
to
treat
our
audiences
to
innovative
and
original
film
content."