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Says a source, "Bhatt and Kunal are on one side while Emraan is on the other. Last week, there was an argument about which posters should be used for publicity. Emraan felt he should be featured solo in them — especially in the first poster since he was the star."
"Kunal disagreed as he thought the posters should portray the look and story of the film — which is about cricket, match-fixing and romance. Bhatt supported Kunal as it is his debut as a director.
This upset Emraan as he felt his uncle should have supported him. Emraan has always been there for the Bhatts and is the only star who hasn"t left their camp. Bhatt also didn"t mince words and soon it became a free-for-all," adds the source.
Truce for now
Emraan says, "Yes, Bhattsaab and I did have an argument over the posters but such things happen in every organisation. I had an idea of what I wanted for the first poster and Bhattsaab wanted a particular feel of the film, so we had entirely different ideas. Finally all of us came around and we are all happy with the final product."
Kunal admits, "Jannat is my first film. I am giving it my all, but I got caught in the crossfire between the Bhatts and their blue-eyed boy Emraan. Emraan wants only himself on the posters as he looks at himself as a solo hero, but I want the story to come across in the posters. Jannat is not a sports film but deals with cricket-betting and match-fixing in the backdrop of a love story. These kind of creative arguments will always happen.
The fight continues
Kunal feels the fight will continue. "It"s not just my decision. Mukesh and Mahesh Bhatt are also involved. Last week, there was an argument because we hadn"t yet locked in on our posters (designed by Atmanand) as yet.
There were two designs — one had the hero (Emraan) sitting against the stadium, while the other was Emraan with a rain of money, and on the other half him again with Sonal Chauhan, the heroine in a romantic pose. I liked the poster with the dual image and the rain of money while Emraan preferred his solo picture. I guess actors tend to think only from their point of view. Now we have taken both the posters."
Kunal adds, "Differences are bound to arise between creative people with various perspectives. The Bhatt films USP has always been the story and not the stars. Currently, we are going ahead with both the posters so that it didn"t escalate into a war but the fight will continue." .