London:
Eros
International,
the
London
AIM
listed
leading
integrated
company
within
the
Indian
media&entertainment
sector,
today
announced
its
pioneering
advertising
supported
on-demand
catalogue.
With
this,
Eros
for
the
first
time
will
offer
consumers
free
online
content
including
exclusive
content
from
the
Eros
movie
catalogue
of
more
than
1300
titles,
5000
music
videos,
behind
the
scenes,
'making
of
movie'
footage,
exclusive
short
form
movie
clips
and
events
such
as
IIFA
and
more.
The
advertising
supported
Eros
on
demand
platform
will
remain
unique
and
exclusive
with
the
unparalleled
Eros
content
catalogue.
"This
is
a
pioneering
model
for
the
Indian
film
industry
and
we
strongly
believe
in
advertising
supported
business
models.
This
initiative
will
give
our
plans
to
offer
free
online
content
a
tremendous
boost
and
benefit
consumers
largely",
says
Manu
Kaushish
-
SVP,
New
Media,
Eros
Entertainment.
"With
the
increase
in
demand
for
digital
distribution
and
on
demand
consumption
of
content
by
users,
this
innovative
step
will
help
users
take
advantage
of
the
absolutely
free
of
cost
instant
access
to
the
exclusive
Eros
movie
content",
added
Kumar
Ahuja,
VP
-
International
Sales&New
Media.
The
revolutionary
advertising
supported
Free
Viewing
will
allow
users
to
watch
the
Eros
video
content
as
a
completely
free
stream.
The
video
stream
will
be
supported
by
periodic
advertisements,
a
model
similar
to
the
television
model.
For
users
wanting
to
download
and
watch
movies
as
a
rental
without
advertisements,
Eros
has
a
paid
download
model
where
movies
expire
after
first
play.
Alternatively
users
can
also
download
and
own
the
movie
to
watch
through
Eros'
paid
downloads
to
own
model
format.
Eros
is
also
in
the
process
of
working
with
other
studios
and
content
owners
to
offer
additional
Bollywood
titles
as
well
as
TV
content
on
the
Eros
platform.
Currently
the
Eros
roster
of
blockbusters
include
recent
releases
like
Om
Shanti
Om,
Partner,
Namastey
London,
Cheeni
Kum,
Provoked,
Gandhi
My
Father,
Heyy
Babyy
and
more.
With
Eros
recently
announcing
the
acquisition
of
51%
stake
in
Tamil
film
giant
Ayngaran;
it
will
also
be
adding
Tamil
content
as
part
of
the
advertising
supported
free
online
content.
The
novelty
about
video
ad
model
would
be
unlike
TV
where
brands
pay
for
ads
by
reach
of
station,
advertisers
here
would
only
pay
for
ads
that
have
been
viewed
by
a
person
on
the
Eros
platform,
making
sure
that
every
dollar
spent
results
in
views
of
the
ad.
For
users,
targeted
ads
mean
that
they
will
watch
relevant
advertising
based
on
their
demographic.
With
this
innovative
initiative,
Eros
continues
to
add
to
its
new
media
plans
including
the
successful
tie-up
with
YouTube
for
providing
legal
content
and
effectively
generating
revenues
for
the
Eros
content
and
consistently
being
ranked
in
Top
100
partners.
Eros
has
generated
over
16
million
views
to
their
short
form
content
of
movie
trailers,
short
scenes,
music
videos
and
other
exclusive
content.
The
success
of
the
YouTube
free
channel
helped
validate
the
demand
and
need
for
ad
supported
content
and
platform
that
Eros
has
just
launched.
Eros
also
recently
announced
partnering
with
Joost,
the
world's
first
broadcast
quality
Internet
television
service
to
provide
more
than
200
Bollywood
movies
and
over
600
music
videos
from
the
Eros
catalogue.