Eros
International
plc,
the
AIM-listed
leading
company
in
Indian
film
entertainment
and
media,
today
announced
that
it
has
signed
a
three
year
content
licensing
deal
with
Aksh
Optifibre
Ltd
on
an
upfront
fee
plus
revenue
share
basis.
Through
the
agreement,
Eros'
Bollywood
content
will
be
distributed
on
A-Tel,
Aksh-MTNL's
IPTV
platform.
A-Tel
currently
has
150
channels
accessible
to
its
subscribers.
This
collaboration
aims
to
bring
Bollywood
entertainment
to
A-Tel
subscribers
through
an
Eros
branded
video-on-demand
service
giving
them
access
to
Bollywood
content
from
the
comfort
of
their
homes.
Eros
has
a
library
of
over
1900
films
and
will
provide
a
service
showcasing
its
content
through
VOD,
subscription
VOD
and
24
hours
Eros
branded
linear
channel
film
entertainment,
music
videos,
new
film
promos,
celebrity
interviews,
award
nights
and
more.
A
selection
of
movies
will
be
changed
every
month.
Commenting
on
the
collaboration,
Dr.
Choudhari,
MD,
Aksh
Optifibre
Ltd,
said,
"Aksh
has
the
objective
of
providing
it's
customers
with
the
most
affordable
wide
range
of
services.
We
at
Aksh
are
constantly
upgrading
technology
to
bring
world-class
entertainment
to
our
customers.
The
collaboration
with
Eros
International
is
to
provide
world
class
entertainment
to
our
A-Tel
subscribers."
Speaking
about
the
agreement,
Ms.
Jyoti
Deshpande,
COO
and
Commercial
Director,
Eros
International
said
"Eros
is
a
leading
pioneer
in
new
media
initiatives
within
the
Indian
Entertainment
sector
and
is
pleased
to
be
providing
Aksh
with
a
movie
service
for
their
IPTV
platform,
leveraging
our
blockbuster
film
content."