London:
In
a
major
mainstream
DVD
distribution
breakthrough,
Eros
International
announced
its
collaboration
with
the
retail
giant,
Wal-Mart,
to
sell
Bollywood
content
through
Wal-Mart"s
distribution
network
in
Canada.
Eros
DVDs
will
be
available
in
27
Wal-Mart
stores
in
Canada
to
start
with.
The
distribution
will
subsequently
be
extended
to
the
entire
Canadian
Wal-Mart
network.
AIM,
London
Stock
Exchange
listed
Eros
is
one
of
the
leading
players
in
the
Indian
media
and
entertainment
sector.
Over
time,
Eros
will
make
available
through
Wal-Mart
a
large
number
of
titles
from
its
catalogue
of
over
1300
titles
as
well
as
its
30-40
new
releases
every
year.
The
Eros-Wal-Mart
tie-up
will
give
Bollywood
an
extensive
reach
to
both
Asian
and
Non-Asian
market
sectors
in
Canada.
Ken
Naz,
President
–
USA,
Eros
International,
commented:
"Bollywood
as
an
entertainment
category
is
growing
rapidly
internationally.
Canada
is
a
very
important
market
for
us
for
cinema
as
well
as
DVD
distribution.
We
are
very
excited
to
be
working
with
Wal-Mart
in
Canada
as
it
will
enable
widespread
availability
of
quality
DVDs
at
affordable
prices
to
consumers."