»   »   »  Eros ties up with Wal-Mart for distribution

Eros ties up with Wal-Mart for distribution

By Staff
Subscribe to Filmibeat
For Quick Alerts
ALLOW NOTIFICATIONS
For Daily Alerts
     Eros
    London: In a major mainstream DVD distribution breakthrough, Eros International announced its collaboration with the retail giant, Wal-Mart, to sell Bollywood content through Wal-Mart"s distribution network in Canada.

    Eros DVDs will be available in 27 Wal-Mart stores in Canada to start with. The distribution will subsequently be extended to the entire Canadian Wal-Mart network.

    AIM, London Stock Exchange listed Eros is one of the leading players in the Indian media and entertainment sector. Over time, Eros will make available through Wal-Mart a large number of titles from its catalogue of over 1300 titles as well as its 30-40 new releases every year. The Eros-Wal-Mart tie-up will give Bollywood an extensive reach to both Asian and Non-Asian market sectors in Canada.

    Ken Naz, President – USA, Eros International, commented: "Bollywood as an entertainment category is growing rapidly internationally. Canada is a very important market for us for cinema as well as DVD distribution. We are very excited to be working with Wal-Mart in Canada as it will enable widespread availability of quality DVDs at affordable prices to consumers."

    Read more about: eros international

    Get all the buzzing scoop from the world of entertainment - Filmibeat

    X
    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Filmibeat sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Filmibeat website. However, you can change your cookie settings at any time. Learn more