Farhan Akhtar launched rockon.bigadda at J.W. Marriot this week along with Shivandan Pare - CEO Bigadda.com, director Abhishek Kapoor and the entire star cast of Rock On. The event also saw a special announcement Star Banega, an initiative towards bringing live the thought behind Rock On. With Star Banega the makers intend to take the expression of the movie. Live your dreams to the youth and give them a chance to exemplify their talent. A boy and a girl would get a chance to b a part of a Farhan Aktar movie.