Says an actor attached to the project, "Madhur and UTV are going all out to ensure that it turns out to be the most talked about project of the year. Fashion is going to be one of those projects which would have an extensive promotional campaign attached to it around its release. We are also looking at shooting at fashion capitals of the world in next few months."
"They way this project is shaping up, it's turning out to be a bigger with every passing week", he goes on to add, "With such prestigious names associated with the film and a huge budget to add, Fashion is being nurtured carefully. The film is looking at a release this October or a little later."