Aamir
Khan's
Ghajini
releases
today.
Trade
analysts
says
that
the
film
has
created
a
record
of
sorts.
For
the
first
time
in
multiplex
history,
the
film
has
opened
to
fifty
per
cent
in
advance
booking.
Aamir
wanted
to
ensure
that
the
audiences
rushed
to
the
theatres
because
the
film
has
been
sold
at
a
high
price
for
90
crores.
Even
though
it
is
not
his
home
production,
Aamir
stands
to
benefit
if
the
film
does
well
as
he
has
a
percentage
in
the
profit
of
the
film.
Vikas
Mohan,
editor
for
trade
magazine
Super
Cinema
explains
the
film's
stupendous
opening,
"It
is
the
best
period
to
release
the
film
after
Diwali,
because
of
Christmas
and
New
Year." When
quizzed
if
the
recent
terror
attacks
would
impact
the
film,
he
adds,
"Credit
for
that
should
still
go
to
Shahrukh
Khan
because
warmed
the
audiences
up
with
Rab
Ne
Bana
Di
Jodi
and
now
Aamir
has
come
for
the
final
blow.
The
opening
of
the
film
is
sensational
and
with
the
extended
weekend
that
Aamir
gets
with
this
film,
will
be
more
than
fruitful."
Trade
analyst
Komal
Nahata
says,
"The
promotion
of
the
film
has
been
outstanding
right
from
the
teaser
promo
to
the
last
one.
The
advance
booking
too
has
been
exceptional,
and
it
has
happened
after
a
very
long
time.
There
are
going
to
be
earthquakes
in
cinemas
nationwide
starting
tomorrow."
Aamir
Khan
says,
"I
am
getting
the
reports
that
the
advance
bookings
are
very
good.
This
is
very
encouraging
for
not
only
us
but
also
the
entire
industry
as
advance
bookings
had
almost
vanished
off
late
and
only
current
bookings
would
happen.
It
means
people
are
very
excited
about
the
film.
We
have
worked
hard
on
the
film
and
I
hope
audiences
like
Story first published: Wednesday, December 24, 2008, 10:22 [IST]