Aamir
Khan's
ghajini
is
expected
to
set
a
record
of
sorts.
While
the
promotion
of
the
film
kick-started
during
Diwali,
the
Indian
distributors,
Studio
18,
have
decided
to
go
that
extra
mile
and
ensure
that
the
biggies
rakes
in
big
moolah
when
it
opens
during
the
Christmas
week.
While
Singh
Is
Kinng
was
released
with
1,050
prints
(physical
and
digital)
in
India,
ghajini
will
have
close
to
1,200
prints
in
circulation
in
India
alone.
"ghajini
will
be
the
biggest
and
widest
release
ever,
breaking
the
record
set
by
Singh
Is
Kinng,
which
was
also
distributed
by
us," Aman
Gill,
Director,
Domestic
Theatrical
Distribution,
Studio
18
divulges.
Adds
Priti
Shahani,
Sr.
V.P.,
Marketing
&
Distribution,
Studio
18,
"With
Singh
Is
Kinng,
we
set
a
precedent
in
the
way
the
films
are
marketed
and
with
ghajini
we
tend
to
go
beyond
that."
ghajini
is
expected
to
fetch
an
earth-shattering
start.
Story first published: Wednesday, November 12, 2008, 17:23 [IST]