Through this film, the PETA officials said that they wanted to spread the message that elephants belong to the free world and that they do not belong to the zoo or circus. They also rechristened the elephant as 'Ele-Friends'.
Sachin Bangera, the Campaign co-ordinator- PETA, said, "Ghatothkach's best friend in the film happens to be an elephant called Gajju who lives in a free environment, something that we also preach. This will only make people to stand up and take notice of the elephant's natural habitat. Overall, the film will definitely convey a strong message to the viewers."
What more can we say except for the fact that now John Abraham, Shilpa Shetty, Amisha Patel and Rakhi Sawant will have an 'elephantine' company in Ghatothkach.