Eros
International,
the
leading
company
in
the
Indian
media
and
entertainment
sector
announced
today
that
in
response
to
strong
global
consumer
demand;
it
will
release
smash
hit
Heyy
Babyy
to
Blu-ray
high-definition
disc
format
on
March
3rd.
Eros
continues
to
lead
as
the
pioneer
in
Indian
media
and
entertainment
as
this
will
be
the
first
global
release
of
a
Bollywood
film
on
Blu-ray
disc
format.
Eros'
exciting
slate
of
Blu-ray
Disc
releases
will
begin
with
Director
Sajid
Khan's
Heyy
Babyy
starring
Akshay
Kumar,
Vidya
Balan,
Ritesh
Deshmukh,
Fardeen
Khan
and
Boman
Irani,
followed
shortly
by
superstar
Shahrukh
Khan's
Om
Shanti
Om.
Driven
by
its
mission
to
provide
the
greatest
quality
and
leading
products
to
their
customers,
Eros
International
long
ago
shared
a
vision
with
director
Sajid
Khan
to
bring
this
technology
to
India
as
this
presents
the
film
as
never
seen
before.
Heyy
Babyy
has
been
mastered
directly
from
the
negative
digital
source
under
the
supervision
of
Sajid
Khan,
with
upgraded
picture
and
sound.
In
addition
to
the
film,
the
disc
includes
many
extra
features
and
a
four
hour
in-depth
documentary
explaining
everything
about
making
a
big
budget
Bollywood
film.
"The
proven
Blu-ray
technology
has
allowed
us
to
take
our
films
to
new
heights,
fully
utilizing
the
larger
capacity
and
interactive
capabilities
for
an
incredible
all-new
consumer
experience," commented
Sunil
Lulla,
President
of
Eros
International
India.
Blu-ray
discs
offer
next
generation
menus,
50
gigabyte
storage
capacity
and
incredible
interactivity
as
soon
as
you
put
the
disc
in
the
player.
For
example,
while
watching
the
movie,
you
can
seamlessly
go
to
the
pop
up
menu
and
navigate
special
features
-
pop
ups,
scenes
and
interactive
director
or
star
commentary.
"We
are
confident
consumers
will
be
astounded
by
the
level
of
entertainment
that
can
only
be
achieved
by
using
the
maximum
capacity
of
the
Blu-ray
Disc
format.
We
will
soon
be
releasing
Om
Shanti
Om
and
many
of
our
all
time
classics
that
will
appeal
to
the
ever
growing
market
of
Bollywood
and
Indian
film
fans
around
the
globe," commented
Marcus
Stuart
Vannini,
EVP
of
Corporate
Development&Eros
New
Media.
The
Heyy
Babyy
Blu-ray
discs
are
on
sale
and
available
immediately
through
www.erosentertainment.com
and
will
be
available
shortly
in
retail
stores
throughout
India,
Canada,
United
States
and
United
Kingdom.