It's washing time for Hrithik Roshan

Post the success of Jodhaa Akbar, Hrithik Roshan is on a high. Hrithik who is quite a favourite in the endorsement circle, was announced as the brand ambassador of the new, improved Cinthol range of soaps, talc and deo at a function in Mumbai yesterday (March 19)

Cinthol the popular and much-loved brand of Godrej Consumer Products Limited (GCPL), unleashed '24-hour confidence' with its new range of soaps, talc and deo sprays in three exciting fragrances - Classic, Cologne and Sport in a trendy new packaging. Even its earlier products Cinthol fresh soap and Cinthol regular soap will now be available in a new and exciting packaging.

Speaking at the launch, Mrs Tanya Dubash (Executive Director and President-Marketing of Godrej Industries), said "The new Cinthol range stands for confidence of achievers who constantly strive to realize their aspirations without stopping. Cinthol gives them '24-Hour Confidence' and enables them to lead a 'Don't Stop Life'. Hrithik Roshan was chosen as the brand ambassador as he exudes confidence and doesn't stop till he meets the high benchmarks he sets for himself"

Hrithik added, "It's an honour for me to be associated with a brand like Cinthol which has such a strong legacy. As Cinthol is all about '24- Hour confidence', energy and a 'Don't Stop Life' attitude, it was very natural for me to associate with this brand. Its in perfect sync with my lifestyle and attitude"

So, get ready to see Duggu flaunt his macho look for this commercial soon.

Hrithik in Singapore