The
mercury
has
started
rising
and
the
cola
war
is
once
again
heated
up.
Coca
Cola
is
taking
arch
rivals
Pepsi
head
on
with
new
ad
campaign
featuring
Hrithik
Roshan.
Pepsi
had
recently
launched
its
'Younisthan'
campaign
featuring
Shahrukh
Khan,
Ranbir
Kapoor
and
Deepika
Padukone.
Coke
is
sticking
to
its
tag
line
'Jashan
Mane
Le'
where
Hrithik
will
appear
in
his
Akbar
image.
Hrithik
is
seen
making
merry
with
a
group
of
friends
with
Sufi
songs
playing
in
the
background
reflecting
the
hangover
of
Jodhaa
Akbar.
Hrithik
Roshan
now
joins
Aamir
Khan
as
the
brand
ambassador
of
Coca
Cola
India
and
it
is
believed
Aamir
will
soon
appear
in
an
ad.
It
remains
to
be
seen
which
Bollywood
stars
boost
the
sales
of
the
cola
giant
but
for
now
they
are
filling
their
bank
accounts.
Story first published: Wednesday, February 27, 2008, 14:51 [IST]