While
the
promotion
of
Jannat
has
always
maintained
that
the
film
is
about
the
ugly
side
of
the
cricket
world,
on
and
off
one
also
gets
to
hear
and
see
about
the
supposedly
steamy
scenes
between
film's
leads
Emraan
Hashmi
and
Sonal
Chauhan.
For
a
film
which
deals
with
sports,
betting
and
match
fixing,
was
it
really
required
to
showcase
love
making
and
kissing?
Defends
Kunal
Deshmukh,
film's
director,
"It
isn't
as
if
we
are
promoting
kissing
through
Jannat.
That
has
never
ever
been
the
thought
process.
Also,
we
are
not
selling
sex
in
Jannat.
If
that
was
the
case,
I
would
have
rather
made
a
film
belonging
to
the
genre
of
Murder
or
stuffed
my
film's
promotion
entirely
on
sex
and
kisses."
But
why
even
a
little
dose
of
steamy
encounters
between
the
lead
protagonists?
Is
that
a
desperate
measure
or
simply
put
-
'the
demand
of
the
script'?
"Let
me
rather
put
it
a
little
differently",
Kunal
starts
explaining
here,
"Suppose
a
couple
has
been
in
love
for
close
to
3-4
years,
do
you
just
show
them
to
be
shaking
hands
or
exchanging
glances?
Nahi
naa!
In
current
scenario,
it
is
near
to
impossible
to
imagine
a
couple
not
getting
intimate
after
being
in
touch
for
so
long.
The
same
happens
with
the
characters
in
Jannat
who
have
been
in
a
relationship
for
long
and
this
is
why
love
making
is
inevitable."
Ok,
point
taken.
So
how
does
he
plan
to
project
their
love
on
screen
for
the
consumption
of
audience?
"Be
rest
assured
that
people
in
the
auditorium
won't
be
titillated
or
get
voyeuristic
pleasure
out
of
the
sex
sequences.
The
scenes
have
been
shot
with
utmost
sincerity
while
refraining
from
using
them
as
a
tool
for
the
film's
success.
They
happen
in
the
course
of
the
narrative
and
you
move
on
to
the
next
scene;
it
is
as
simple
as
that.
Once
you
watch
the
film
and
you
would
believe
this
for
yourself",
assures
Kunal.
Coming
to
the
film's
other
strength
-
music
-
which
is
topping
the
charts,
Kunal
says,
"Since
the
time
the
film's
music
was
created,
all
of
us
at
Vishesh
Films
were
quite
sure
that
we
had
a
chartbuster
album
in
hands.
With
its
sustained
presence
at
the
stands,
Jannat
has
managed
to
do
quite
well
over
the
weeks
and
is
currently
topping
the
charts
across
globe.
I
now
see
some
good
consolidation
happening
en
route
to
the
film's
release
on
16th
May."
Story first published: Friday, May 9, 2008, 14:59 [IST]