Jodhaa Akbar sells for a record price

Om Shanti Om had raised eyebrows when it had made Rs. 50 crores by selling its rights to Eros. Now its time for Ashutosh Gowarikar to fill in his pocket. UTV and Gowarikar have sold the rights of theatrical distribution of Jodhaa Akbar to Anil Ambani's Reliance Entertainment for a whopping Rs 90 crore making it the highest for any Bollywood movie.

The Hritik Roshan and Aishwarya Bachchan starer historical epic was made at a cost of Rs 50 crores and took two years in making. Movie lovers are eagerly waiting for Jodhaa Akbar as it comes from Gowarikar's stable after the success of Laagan and Swades. It also brings in Hritik and Ash together on screen after the success of Dhoom 2. The movie is slated to release across the country on February 15th.