John, who has always been closely associated with PETA, would be seen wearing huge angel wings standing next to the tagline 'Be an Angel for Birds: Don't Cage them'. The ad is a still shot taken from the Koi Aanay Wala Hai video. Although the ad is titled 'Be an Angel for Birds', petaDishoom wants fans to come up with their original titles. Winners stand a chance to win for themselves autographed CDs of Strings' new album.
Speaking on their association with this noble cause, Faisal, the lead singer of Strings said, "The eco-system of birds is important in preserving the biodiversity of planet Earth and they have as much a right to live as we do." The duo also spoke against the illegal trafficking of wild animals and animal parts. "The trade of banned animal products is as much due to myth as it is due to ignorance", says Bilal (guitarist and composer of Strings)
On a closing note, Simran Kodesia of PETA said, "When John Abraham speaks up for animals, young people across India listen. His close association with PETA means that the message of compassion for birds and all other animals will reach more people than ever before"