Once a week on the blog is all you'll get of Karan. "I've a staff to take care of the blog. And I certainly won't be peering anxiously into it every day. And the blog isn't to discuss my daily routine or my sexuality, although both may crop up when the need arises. But I'm not turning blogger to blabber about my life. God knows, I do enough of that on a daily basis."
So is it lucrative? "You mean, am I getting paid to write the blog? Who's going to pay me to hear me talk on the net when there's so much of the Karan Johar wisdom being spewed in every possible place? No, I'm doing the blog for free."
The real reason why Karan wants to blog is because he needs to put his thoughts into writing rather than vocalizing them all the time. "I've always been a closet- writer. I've been offered newspaper columns which I almost did; but never got down to it. I feel a blog would be a good way to express my thoughts on cinema, things that don't routinely get space in the traditional media outlets these days."
But if you think Karan's rishta with the media is going to change, then think again. "My relationship with the media is an uneasy but permanent marriage. We may quarrel in the morning over breakfast. But we are friends at the end of the day before dinner. And everything goes back to normal the next morning."