The
buzz
is
that
the
latest
trend
for
every
brand
is
to
go
'youthfully
desi'.
'Kurkure'
of
which
Juhi
Chawla
has
been
a
brand
ambassador
for
long
is
doing
the
same.
They
have
roped
in
B-Town
hottie
Kareena
to
replace
the
ageing
Juhi.
The
nine-year-old
snack
brand
by
PepsiCo
India
has
been
endorsed
by
chirpy
Chawla
for
almost
five
years.
Though
Bebo
will
be
the
new
face,
Juhi
will
continue
to
be
the
face
for
the
brand,
reveals
a
PepsiCo
Snack
Foods
official.
The
ad
will
be
shot
like
a
Cindrella
fable
in
Hindi,
in
a
Haryanvi
accent.
Interestingly
they
are
calling
it
'ishtory'.
According
to
Pepsico
officials,
"Desi
Beats
is
an
incremental
platform
that
Kurkure
was
looking
at,
for
which
it
needed
a
new
face.
The
product
demanded
a
new
look,
and
that's
why
Kareena." They
are
saying
that
Juhi
has
always
stood
for
the
irreverent
and
chatpata
attitude
of
the
brand,
and
she'll
continue
to
carry
it
further.
Juhi
and
Kareena
will
apparently
endorse
the
entire
portfolio
together,
though
the
details
are
yet
to
be
finalized.
Well,
time
for
all
and
sundry
to
accept
now-
'Yeh
hai
youngistan
meri
jaan'!