Big
Pictures,
a
Reliance
Anil
Dhirubhai
Ambani
Group
company
has
launched
an
extensive
online
promotion
campaign
for
their
film
Karzzzz,
releasing
on
October
17th.
The
company
is
spending
close
to
INR
Thirty
Lakhs
on
an
intensive
2
week
long
campaign
to
connect
with
Karzzzz
fans
across
the
globe.
In
fact,
this
campaign
also
marks
the
coming
together
of
the
online
arms
of
Reliance
Big
Entertainment;
Zapak.com,
Big
Flix
and
Big
Adda.
As
part
of
the
ongoing
campaign,
Zapak.com,
the
online
gaming
arm
of
Reliance
Big
Entertainment
announced
the
launch
of
a
dedicated
website
for
Karzzzz.
The
website
will
host
an
array
of
interesting
features
for
the
user
to
browse
through.
There
is
a
Game
section
which
has
an
online
game
based
on
the
movie's
theme
of
re-incarnation.
There
is
also
a
contest
running
wherein
the
top
ten
scorers
win
Karzzzz
movie
merchandise
and
tickets
to
the
film.
The
website
also
has
sections
like
downloads,
wallpapers,
information
on
the
film
and
cast.
The
trailers,
promos
and
songs
of
the
movie
will
also
be
available
for
viewing
by
the
users.
Apart
from
the
website,
Zapak.com
has
also
put
together
a
series
of
online
marketing
tools
such
as
video
branding
Karzzzz
on
Zapak.tv,
innovative
film
slugs
and
banners
and
branding
Karzzzz
at
their
network
of
gameplexes
to
bring
Karzzzz
closer
to
the
audiences.
Big
Flix,
India's
No
1
movie
rental
service
has
launched
an
interactive
contest
through
a
special
Karzzzz
microsite
and
has
promoted
the
same
online
through
banners,
e-
mailers
and
also
on
ground
through
their
network
of
DVD
rental
outlets
across
India.
The
contest
winner
stands
a
chance
to
meet
with
the
star
of
Karzzzz
Himesh
Reshammiya;
other
gratification
includes
special
Karzzzz
merchandise
autographed
by
Himesh
himself.
The
contest
is
already
a
huge
hit
with
Himesh
fans
and
Big
Flix
has
received
several
entries
from
across
cities
in
India.
Big
Adda,
the
social
networking
arm
of
Reliance
Big
Entertainment,
is
also
promoting
Karzzzz
with
a
specially
created
Karzzzz
Adda
which
will
host
a
blog
written
by
Himesh
Reshammiya,
amongst
other
features
like
videos,
wallpapers,
contests
and
movie
trivia.
Special
banners,
slugs,
emailers
and
invites
will
be
used
to
generate
traffic
to
the
Adda.
Saurabh
Varma,
Chief
Marketing
Officer,
Big
Pictures
said,
"We
are
very
excited
and
confident
about
Karzzzz.
The
Big
Pictures
and
T-Series
teams
are
aggressively
supporting
Karzzzz
with
branding
and
marketing
initiatives
and
are
geared
to
ensure
a
grand
release
for
the
film.
Karzzzz
is
a
case
in
point
of
different
business
units
of
a
giant
corporate
coming
together
to
promote
a
film.
Big
Pictures
constantly
endeavors
to
bring
quality
content
to
audiences
the
world
over
and
is
glad
for
this
opportunity
to
associate
with
Zapak.com,
Big
Flix
and
Big
Adda
to
utilize
the
benefits
of
the
online
space
to
help
fans
connect
with
Karzzzz
on
a
different
platform
altogether.
We
look
forward
to
more
such
associations
with
them
in
the
future."