The posters of Subhash Ghai's Yuvvraaj starring Salman Khan and Katrina Kaif surprisingly only features the leading lady in all the posters and hoardings plastered all over the city. One can't help but wonder if this is Subhash Ghai's way of getting back at Sallu for all the delays he caused during the film's shooting.
Says a source, "In a first-of-its-kind marketing strategy, an actress has been given precedence over the male lead in the first publicity poster. This speaks volumes of the heights that Katrina has reached as an actress. It's apparent her producer-director Subhash Ghai is sending out the message that Katrina carries more weight at the BO than a star like Salman Khan."
However, Subhash Ghai says, "It's entirely a marketing strategy; like at our Yuvvraaj music release event you only found the music director A R Rahman, lyricist Gulzar and the director. So displaying Katrina solo on the first hoarding symbolises as 'music begins' because she's playing the lead musician in this musical family drama. It's our way of telling the story to the people. We all know that Salman is the lead star."
Katrina tells us from the USA, "Though I am thrilled I don't let these things go to my head. I am sure Subhashji knows what he's doing. He has more knowledge and experience than me, and I respect and follow his vision blindly. The picture of mine used in the hoarding is a particular favourite of almost everyone in the unit. It was also the same picture that Salman loved so much that he wanted to paint it. It's a very special picture."
|Yuvvraaj | Katrina Kaif | Salman Khan | Anil Kapoor | Yuvvraaj Trailer|