Watch Khallballi and walk away with Rs.10 lakhs

Gone are the days when you had to toil yourself inside out to get your 'first million' rupees. One of the easiest ways these days to announce your arrival into the 'lakhpati league' is by participating in one of the zillion reality shows. And if you find that a tough nut to crack, then, you can blindfoldedly trust the Bollywood's dream merchants to help you achieve your goal.

For the uninitiated, the production banner, One More Thought Entertainment, had come up with a unique way to promote RGV's Phoonk. They challenged the viewers to sit through this horror film without getting scared, for which the reward was as huge as Rs. 5 lakhs.

Continuing with the same promotional strategy, One More Thought Entertainment has now devised a contest, for their forthcoming comic caper Khallballi - Fun Unlimited, starring Nikhil Dwivedi along with a plethora of comedians, whereby the contestant (read 'viewer') will have to sit with a straight face without any signs of laughter on the face, throughout the screening of the film. And the reward money is as whopping as Rs.10 lakhs!

What will be the fate and the outcome of this contest, no one can predict. But one thing looks certain, that the reward for Comedy is twice of Horror. Maybe that's why the producers are rewarding Rs.10 lakhs for Khallballi as compared to the Phoonk's Rs.5 lakhs!