The
present
day
beauty
contests
have
set
a
different
trend
of
sorts.
The
much-coveted
title
brings
along
with
it,
not
just
the
tiara
and
the
gifts,
but
also
a
free
ticket
to
Bollywood
and
multitude
of
endorsements.
The
former
beauty
queen
and
actress
Priyanka
Chopra
has
now
created
a
trend
of
sorts,
by
joining
the
league
of
elite
list
of
international
celebrity
figures
like
Madonna,
Shakira
and
Marilyn
Monroe
with
her
recent
appointment
as
the
brand
ambassador
of
'Sunsilk'.
The
said
brand
will
now
have
their
world
famous
'Life
Can't
Wait'
campaign
in
India,
with
Priyanka,
of
course!
For
starters,
this
is
the
same
campaign,
which
featured
international
icons
like
Madonna,
Shakira
and
Marilyn
Monroe.
And
now
with
the
inclusion
of
our
very
own
Priyanka,
this
campaign
will
get
its
desi
touch.
The
campaign
aims
to
inspire
women
from
all
over
the
globe
to
live
their
own
lives
to
the
fullest.
Priyanka
says
that,
the
'Life
Can't
Wait'
campaign
is
a
very
today
thing.
And
that
one
needs
to
work
hard
to
be
the
best.
Story first published: Monday, February 4, 2008, 17:36 [IST]