There have been claims that Rab Ne Bana Di Jodi bookings have been extraordinary but we have found out that the advance booking for this Shahrukh Khan – Anushka Sharma starrer is really a patch on the bookings of his earlier films.
The film's advance bookings opened all over India in both the multiplexes as well as single screen halls on Wednesday to an average turnout. At some places, yes, there have been full shows but that's because of block bookings done by some organizations or corporates.
Manoj Desai of G-7 multiplex tells us, "The bookings as of now are 60% for the weekend for Rab Ne Bana Di Jodi. We hope the collections improve on the day of the release."
Fun Cinemas AVP programming Bhumika Tewari states that they have an advance booking of 15- 20 percent for the weekend in Mumbai, which is low compared to any other movie of Shahrukh Khan, but after the long lull phase at the box office since the last two three weeks and no advance sales, Rab Ne Bana Di Jodi's booking is still a ray of hope for them.
PVR Cinemas' head of programming Prakhar Joshi admits that their block bookings are better than the sale of tickets across the counters. But he hopes to see a rise by the time the film releases. Cinemax vice president marketing and programming also opines that the block bookings are good, but the across the counter sales are average.
A similar low turnout was noticed for Shahrukh's last release with Yash Raj, Chak De! India but it went on to become a super hit with a great word of mouth spreading once it was released.
Well the terror strikes do seem to have affected the craze for the latest Shahrukh Khan movie or are they all waiting for Aamir Khan's Ghajini?