With
big
power
come
bigger
responsibilities!
This
must
be
apt
for
Singh
Is
Kinng
which
is
fast
turning
out
to
be
THE
big
film
arriving
at
the
beginning
of
the
second
half
of
the
year.
With
the
film
being
sold
for
unheard
of
prices
all
over
and
an
unanticipated
frenzy
in
the
international
territories
that
have
been
hitherto
unexplored,
Singh
Is
Kinng
has
a
lot
riding
on
it.
Looking
at
the
gargantuan
expectations
that
this
Akshay
Kumar
-
Katrina
Kaif
film
is
carrying,
its
makers
have
decided
to
embark
on
an
extensive
promotional
drive.
Though
the
film
is
slated
for
a
8th
August
release,
the
promotion
for
Singh
Is
Kinng
would
begin
2
months
in
advance
with
the
first
television
promo
being
out
on
6th
June.
Confirms
a
source
associated
with
the
film,
"We
can't
even
think
of
going
with
anything
less
than
a
2
month
promotional
campaign
here.
Ours
is
indeed
a
big
film
and
it
is
but
obvious
that
the
awareness
suits
the
kind
of
stature
Singh
Is
Kinng
carries.
We
have
an
entire
planning
in
place
where
we
would
be
unleashing
a
new
song
on
the
music
channels
on
a
regular
basis."
Incidentally
Singh
Is
Kinng
is
the
only
release
planned
for
8th
August
while
a
week
later
YRF's
Bachna
Ae
Haseeno
arrives.
Produced
by
Vipul
Shah
and
directed
by
Anees
Bazmee,
Singh
Is
Kinng
is
touted
to
be
Akshay
Kumar's
biggest
film
till
date.
With
music
by
Pritam,
Singh
Is
Kinng
is
a
multi
starrer
which
also
includes
Neha
Dhupia,
Ranvir
Shorey,
Javed
Jaffrey,
Sonu
Sood,
Om
Puri,
Sudhanshu
Pandey
and
Kirron
Kher
in
its
cast.
Story first published: Thursday, June 5, 2008, 13:02 [IST]