The future of Indian cinema is finally here. In a futuristic move, Ramesh Sippy Entertainment (RSE) has decided to release their forthcoming movie The President is Coming, exclusively on the 2K Digital Platform.
This means that no celluloid prints of this film will be distributed in Mumbai and will result in substantial savings on cost of release. The film will have prime show timings in all the screens and there will be no shuttling of prints. RSE is under contract with Scrabble Entertainment to use their wide Digital platform of 2K Digital Screens throughout India. Patrons will experience 2K Digital Image Quality which is the best in the world today.
The President is Coming is an English film and the first ever 'Mockumentary' about new India. It is a comedy about young India's ambitions and aspirations. With a style that is very tongue in cheek, the film takes a look at President George Bush' visit to India in 2006 where he wanted to shake hands with one young Indian under the age of 30.
Originally a play, written by Anuvab Pal and directed by Kunaal Roy Kapoor, this film is a humourous take on India Shining. It features 6 different characters who reflect the classic new India undergoing a gruesome contest to become the lucky winner to shake the President's hand.
Anuvab Pal has earlier co written the critically acclaimed Loins Of Punjab. Kunaal Roy Kapoor debuts as a feature film director with this film. He has earlier directed the original play.
The film's cast includes Konkona Sen Sharma and Shernaz Patel who are new to the project whereas the other cast including Ira Dubey, Vivek Gomber, Satchit Puranik, Namit Das, Anand Tiwari and Shivani Tanksale have all been part of the original play.
Says producer Rohan Sippy, "It is wonderful to be the first producer to put true digital cinema before an Indian audience- from acquisition all the way to flawless projection of the final image. Our comedy is a fresh take on 'India Shining', which makes it an even better association with Scrabble and a technology that is bound to fundamentally change not only the viewer's experience, but transform the films we make and the way we make them."
Ranjit Thakur, CEO - Scrabble Entertainment adds, "This move by RSE will create a new revolution in Indian Cinema. The 2K Platform will enable them to release the film at zero print cost and also enhance the Box Office collections as it will get Prime show timings in all screens. The patrons will be privileged to see the film in the World's best image resolution: 2K."