The
future
of
Indian
cinema
is
finally
here.
In
a
futuristic
move,
Ramesh
Sippy
Entertainment
(RSE)
has
decided
to
release
their
forthcoming
movie
The
President
is
Coming,
exclusively
on
the
2K
Digital
Platform.
This
means
that
no
celluloid
prints
of
this
film
will
be
distributed
in
Mumbai
and
will
result
in
substantial
savings
on
cost
of
release.
The
film
will
have
prime
show
timings
in
all
the
screens
and
there
will
be
no
shuttling
of
prints.
RSE
is
under
contract
with
Scrabble
Entertainment
to
use
their
wide
Digital
platform
of
2K
Digital
Screens
throughout
India.
Patrons
will
experience
2K
Digital
Image
Quality
which
is
the
best
in
the
world
today.
The
President
is
Coming
is
an
English
film
and
the
first
ever
'Mockumentary'
about
new
India.
It
is
a
comedy
about
young
India's
ambitions
and
aspirations.
With
a
style
that
is
very
tongue
in
cheek,
the
film
takes
a
look
at
President
George
Bush'
visit
to
India
in
2006
where
he
wanted
to
shake
hands
with
one
young
Indian
under
the
age
of
30.
Originally
a
play,
written
by
Anuvab
Pal
and
directed
by
Kunaal
Roy
Kapoor,
this
film
is
a
humourous
take
on
India
Shining.
It
features
6
different
characters
who
reflect
the
classic
new
India
undergoing
a
gruesome
contest
to
become
the
lucky
winner
to
shake
the
President's
hand.
Anuvab
Pal
has
earlier
co
written
the
critically
acclaimed
Loins
Of
Punjab.
Kunaal
Roy
Kapoor
debuts
as
a
feature
film
director
with
this
film.
He
has
earlier
directed
the
original
play.
The
film's
cast
includes
Konkona
Sen
Sharma
and
Shernaz
Patel
who
are
new
to
the
project
whereas
the
other
cast
including
Ira
Dubey,
Vivek
Gomber,
Satchit
Puranik,
Namit
Das,
Anand
Tiwari
and
Shivani
Tanksale
have
all
been
part
of
the
original
play.
Says
producer
Rohan
Sippy,
"It
is
wonderful
to
be
the
first
producer
to
put
true
digital
cinema
before
an
Indian
audience-
from
acquisition
all
the
way
to
flawless
projection
of
the
final
image.
Our
comedy
is
a
fresh
take
on
'India
Shining',
which
makes
it
an
even
better
association
with
Scrabble
and
a
technology
that
is
bound
to
fundamentally
change
not
only
the
viewer's
experience,
but
transform
the
films
we
make
and
the
way
we
make
them."
Ranjit
Thakur,
CEO
-
Scrabble
Entertainment
adds,
"This
move
by
RSE
will
create
a
new
revolution
in
Indian
Cinema.
The
2K
Platform
will
enable
them
to
release
the
film
at
zero
print
cost
and
also
enhance
the
Box
Office
collections
as
it
will
get
Prime
show
timings
in
all
screens.
The
patrons
will
be
privileged
to
see
the
film
in
the
World's
best
image
resolution:
2K."
Story first published: Wednesday, November 19, 2008, 13:02 [IST]