On
the
occasion
of
its
2nd
anniversary
celebrations,
at
one
of
Delhi's
most
happening
designer
clubs
'Six
Month
Story'
at
Mehrauli,
'Maxim'
India's
largest
selling
premium
men's
lifestyle
magazine
in
association
with
Royal
Challenge,
launched
the
most
sought
after
Maxim
calendar
2008
in
India
and
introduced
Prianca
Sharma
the
winner
of
the
India-Asia
title
in
Miss
Maxim
International
pageant
held
at
Pattaya
in
November
2007.
She
will
be
seen
as
the
face
of
the
Maxim
Calendar
2008
which
was
unveiled
by
the
hot
and
sizzling
Bollywood
actress
yana
gupta.
The
calendar
has
been
shot
on
the
exotic
beach
of
Pattaya
by
the
world's
renowned
photographer
Alan
Strutt
which
features
the
top
12
Miss
Maxim
contestants
from
across
all
the
continents.
The
evening
was
graced
by
the
presence
of
Mr.
Piyush
Sharma
-
CEO&Publisher,
Media
Transasia
India
Ltd
and
Mr.
Anup
Kutty,
Editor,
Maxim
India,
along
with
Mr.
Mr
Dirk
Bakker,
Managing
Director,
INEX.
Anup
Kutty
said,
'Maxim's
now
a
two
year
old
monster
having
become
the
largest
selling
men's
magazine
in
India.
Which
was
a
good
enough
reason
for
the
anniversary
bash.
The
MAXIM
party
is
for
all
those
who
helped
shape
the
magazine
including
people
who
have
supported
us
through
our
two
year
rollercoaster
ride.
It's
also
for
all
those
who
don't
really
care
about
all
this
spiel
and
just
want
to
have
a
good
time!
The
idea
is
to
wake
up
the
next
morning
with
a
terrible
hangover
but
great
memories!'
To
this
adds
Piyush
Sharma
'The
Maxim
calendar
is
a
logical
extension
of
Maxim's
identity
of
being
a
premium
Lifestyle
brand.
Internationally
it
has
been
the
most
sought
after
property
of
Maxim
and
now
we
foresee
it
to
be
a
huge
success
in
India
as
well.
Maxim
India
Calendar
2008
would
replicate
its
internationally
acclaimed
status
of
'THE'
calendar
as
it
is
a
highly
restricted
distribution
franchise
of
Maxim
and
therefore
a
prized
possession
for
a
limited
few'.
'Maxim
has
redefined
success
with
unmatched
popularity
discerning
India
youth
within
two
years
of
its
launch.
Royal
challenge,
iconic
youth
brand
salutes
this
landmark
achievement
by
Maxim.
In
their
respective
segments
both
Royal
Challenge&Maxim
have
created
a
unique
identity
with
initiatives
in
packaging
and
communication.
It
is
this
likeminded
approach
that
has
brought
us
to
partner
this
celebration
for
MAXIM
in
India'
says
Mr.
P
S
Gill,
COO
North,
United
Spirits
Limited.
Speaking
on
Maxim,
Dirk
Bakker
said:
'It
is
great
to
be
associated
with
India's
first
men's
Magazine.
Maxim
has
brought
something
new
to
India,
it
pushes
the
limit
and
it
brings
to
people
what
they
want,
something
that
INEX
also
believes
in.'
The
highlight
of
the
event
was
the
unveiling
of
the
Maxim
Calendar
2008
featuring
the
top
12
contestants
of
Miss
Maxim
International
amidst
a
host
of
celebrities
from
the
world
of
fashion.It
was
a
lively
and
boisterous
gathering,
where
guests
trooped
in
to
celebrate
Maxim's
2nd
anniversary
bash.
Among
the
guests
present
at
the
party
were
members
of
the
designer
fraternity,
celebrities,
socialites,
models,
photographers
of
the
town
as
well
as
the
expats
community
in
full
force.
The
fun
at
the
party
was
doubled
by
Royal
Challenge
the
official
sponsors.
Story first published: Friday, February 1, 2008, 20:14 [IST]