The evening was graced by the presence of Mr. Piyush Sharma - CEO&Publisher, Media Transasia India Ltd and Mr. Anup Kutty, Editor, Maxim India, along with Mr. Mr Dirk Bakker, Managing Director, INEX.
Anup Kutty said, 'Maxim's now a two year old monster having become the largest selling men's magazine in India. Which was a good enough reason for the anniversary bash. The MAXIM party is for all those who helped shape the magazine including people who have supported us through our two year rollercoaster ride. It's also for all those who don't really care about all this spiel and just want to have a good time! The idea is to wake up the next morning with a terrible hangover but great memories!'
To this adds Piyush Sharma 'The Maxim calendar is a logical extension of Maxim's identity of being a premium Lifestyle brand. Internationally it has been the most sought after property of Maxim and now we foresee it to be a huge success in India as well. Maxim India Calendar 2008 would replicate its internationally acclaimed status of 'THE' calendar as it is a highly restricted distribution franchise of Maxim and therefore a prized possession for a limited few'.
'Maxim has redefined success with unmatched popularity discerning India youth within two years of its launch. Royal challenge, iconic youth brand salutes this landmark achievement by Maxim. In their respective segments both Royal Challenge&Maxim have created a unique identity with initiatives in packaging and communication. It is this likeminded approach that has brought us to partner this celebration for MAXIM in India' says Mr. P S Gill, COO North, United Spirits Limited.
Speaking on Maxim, Dirk Bakker said: 'It is great to be associated with India's first men's Magazine. Maxim has brought something new to India, it pushes the limit and it brings to people what they want, something that INEX also believes in.'
The highlight of the event was the unveiling of the Maxim Calendar 2008 featuring the top 12 contestants of Miss Maxim International amidst a host of celebrities from the world of fashion.It was a lively and boisterous gathering, where guests trooped in to celebrate Maxim's 2nd anniversary bash. Among the guests present at the party were members of the designer fraternity, celebrities, socialites, models, photographers of the town as well as the expats community in full force. The fun at the party was doubled by Royal Challenge the official sponsors.