Not only does he make films with perfection but aamir khan also takes his initiatives very seriously. For the last one year, Aamir has been working hand in hand with the Ministry for Tourism to spread the message of 'Atithi Devo Bhava'. This has been an honorary commitment that Aamir has made and he isn't charging any remuneration for it. For him, it's all about promoting India's rich heritage and sensitising Indians about the fact that we are hospitable people.
The campaign 'Atithi Devo Bhava' made quite an impact the last time with Aamir appealing to the public to stop defacing national monuments and to be cordial to the tourists. The new ad films that Aamir is now working on with Rang De Basanti director Rakeysh Omprakash Mehra will be a bit different. Interestingly, Aamir will be seen as a sutradhar (narrator) in the films.
Trust Aamir to go that extra mile to make an impact. Whether it's changing his looks or adding his own creative inputs, whatever Aamir does, he puts his heart and soul into it. Only this time he would be asking the citizens of India to put their best foot forward while playing the host.