Rakeysh
Mehra
and
Aamir
Khan
have
joined
up
to
fight
against
the
falling
rate
of
tourists
coming
to
India.
They
have
done
a
short
film
together
for
the
Ministry
of
Tourism
to
encourage
foreigners
to
visit
India
for
the
retreat
was
before
sexual
crimes
against
women
increased.
Aamir
and
Rakeysh
had
done
a
film
last
year
too
which
produced
good
results
because
of
which
the
tourism
industry
approached
them
again
this
year.
Aamir
feels
that
the
tourism
industry
must
have
powerful
names
standing
up
for
it.
He
is
doing
the
Atithee
Devo
Bhava
(guest
is
god)
campaign
very
seriously.
Rakeysh
feels
that
Aamir
needs
to
show
the
world
that
India
is
a
hospitable
country
and
that
Indians
love
taking
care
of
guests.
Aamir"s
face
and
personality
is
well
suited
for
the
campaign.
Meanwhile,
Rakeysh
is
doing
two
more
films
for
the
tourism
industry
as
he
believes
promoting
tourism
promotes
the
film
industry
as
any
kind
of
cultural
exchange
helps
cinema.