Aishwarya to revive ABCL by marketing Paa

Two years after her marriage to Bollywood superstar Amitabh Bachchan"s son Abhishek Bachchan, former beauty queen turned actress Aishwarya Bachchan has turned a complete family woman. She is now very serious about reviving the almost-death Bachchans" home production house Amitabh Bachchan Corporation Ltd, (ABCL) through the much-hype film Paa.

Aishwarya is all geared up to market Paa starring her father-in-law Amitabh, husband Abhishek and Vidya Balan. She is the marketing head of this flick, which has created lots of hype for its unusual theme and Amitabh"s role as a school boy. The teaser where Abhishek carries his son Auro (played by his father Amitabh) on his back has created lots of curiosity amongst the public.

Jaya Bachchan is also pitching her bit to add spice to Paa by introducing the cast and crew of the film instead of the regular credit titles.

It may be recalled that ABCL run into trouble waters following a string flops and big lost incurred from organising the 2008 Miss World beauty contest held in Bangalore. It took Amitabh years of hard labour to come out of the bankruptcy. Now, Ash is all set to lead from the front. She had earlier said that she would like to help the Bachchan family revive it.

The Bachchans must be feeling proud of Ash for her efforts in breathing new life to the family banner. The well-knitted family plus Ash can surely lift the home banner to the height where it was meant to be.